What is Abandon Rate?

Abandon rate refers to the percentage of job seekers who start the application process but do not complete it. This could occur at various stages of the recruitment process, such as when filling out an online application form or during an assessment test.

For example, if 100 candidates start an online application for a job opening, but only 60 complete it, the abandon rate would be 40%. This metric can provide insights into the efficiency and effectiveness of the recruitment process.

A high abandon rate in recruitment may indicate that the application process is too complicated, lengthy, or confusing for candidates, which can lead to a poor candidate experience and may deter quality candidates from applying. Employers can monitor abandon rates and use the information to improve the recruitment process by simplifying the application process, providing more information about the job, or making the process more user-friendly to increase the likelihood that candidates will complete their applications.

How to calculate Abandon Rate?

Abandon rate can be calculated by dividing the total number of people who have applied for the job by the people who abandoned the application in the middle, and multiplying it by 100 to obtain a percentage.

Importance of Abandon Rate

Abandon Rate can be an important parameter based on which you can find out if your career website is interesting enough and how easy is the application form to use.