Who is an Online Advertising Manager?

An Online Ads Manager is responsible for planning, executing, and optimizing online advertising campaigns. They work with various digital advertising platforms, such as Google Ads, Facebook Ads, or LinkedIn Ads, to create and manage ad campaigns that align with the marketing goals of a business or organization. Their responsibilities include selecting target audiences, setting budgets, creating ad creatives, monitoring campaign performance, and adjusting strategies to achieve optimal results. Online Ads Managers play a crucial role in driving online visibility, brand awareness, and customer engagement through effective and strategic use of digital advertising channels.

What does an Online Advertising Manager do?

An Online Advertising Manager oversees the planning, implementation, and optimization of online advertising campaigns across various digital channels. Their responsibilities include:

• Strategy development: They develop advertising strategies aligned with the organization's goals, target audience, and budget.
• Campaign setup: They set up advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others, including selecting target audiences, defining ad placements, and setting budget parameters.
• Ad creation: They collaborate with creative teams or designers to develop compelling ad creatives, including text, images, videos, and other multimedia elements.
• Performance monitoring: They track key performance metrics such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and overall campaign performance to assess effectiveness and identify areas for improvement.
• Optimization: Based on campaign performance data, they adjust targeting parameters, ad creatives, bidding strategies, and other elements to optimize campaign performance and maximize return on investment (ROI).
• Budget management: They manage advertising budgets effectively, allocating resources to campaigns with the highest potential for success and adjusting spending based on performance insights.
• A/B testing: They conduct experiments and A/B tests to compare different ad variations, targeting options, and messaging to determine the most effective approaches.
• Reporting and analysis: They prepare regular reports and analyze campaign data to provide insights, identify trends, and make data-driven recommendations for future campaigns.
• Stay updated: They stay informed about industry trends, new advertising technologies, and changes in advertising platforms' algorithms to adapt strategies and maintain competitive advantage.

Why should you hire an Online Advertising Manager?

Hiring an Online Advertising Manager provides businesses with the expertise, efficiency, and strategic focus needed to succeed in the competitive world of digital advertising. 

• Expertise: Online Advertising Managers bring specialized knowledge and expertise in digital advertising platforms, strategies, and best practices. They understand how to navigate complex advertising ecosystems and optimize campaigns for maximum results.
• Time and resource efficiency: Managing online advertising campaigns requires time, effort, and attention to detail. By hiring a dedicated manager, businesses can save valuable resources and focus on other core aspects of their operations while ensuring their advertising efforts are in capable hands.
• Campaign effectiveness: Online Advertising Managers have the skills and experience to develop targeted campaigns that reach the right audience, drive traffic, and generate conversions. Their strategic approach helps businesses achieve their advertising goals more effectively and efficiently.
• Optimization and performance tracking: With their expertise in campaign optimization and performance tracking, Online Advertising Managers can continuously monitor, analyze, and refine advertising efforts to improve results over time. They use data-driven insights to make informed decisions and maximize return on investment (ROI).
• Adaptability to industry changes: The digital advertising landscape is constantly evolving, with new platforms, trends, and technologies emerging regularly. Online Advertising Managers stay updated on industry changes and adapt their strategies accordingly, ensuring businesses remain competitive in a dynamic marketplace.
• Cost-effectiveness: While hiring an Online Advertising Manager involves investment, the potential returns from well-executed advertising campaigns often outweigh the costs. By driving targeted traffic and conversions, effective online advertising can deliver a significant return on investment for businesses.

Online Advertising Manager skills

Online Advertising Managers require a combination of technical, workplace, and personal skills to excel in their roles:

Technical skills

• Proficiency in online advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and others.
• Ability to create and optimize ad campaigns, including keyword research, ad copywriting, targeting, and bidding strategies.
• Understanding of ad analytics and performance tracking to measure campaign effectiveness and ROI.
• Knowledge of digital marketing tools and technologies for audience segmentation, retargeting, and conversion tracking.

Workplace skills

• Strong project management abilities to oversee multiple campaigns, set deadlines, and prioritize tasks effectively.
• Excellent communication skills to collaborate with cross-functional teams, including marketing, creative, and analytics departments.
• Adaptability to work in a fast-paced environment with changing priorities and tight deadlines.
• Problem-solving skills to troubleshoot issues, optimize campaigns, and address client or stakeholder concerns.
• Attention to detail and accuracy in campaign setup, targeting parameters, and budget allocation.

Personal traits

• Analytical mindset 
• Creativity 
• Strategic thinking 
• Flexibility
• Results-oriented mindset 

Online Advertising Manager job description

Job Title: Online Advertising Manager

Location: [City, State]

Industry: Information Technology

Company: [Your Software Company]

Job Type: Full-Time

Job Summary: As an Online Advertising Manager, you will be responsible for planning, executing, and optimizing online advertising campaigns across various digital platforms to drive brand awareness, customer acquisition, and revenue growth. You will collaborate with cross-functional teams to develop strategies, manage budgets, and analyze campaign performance to maximize ROI.

Responsibilities:

• Develop and implement comprehensive online advertising strategies across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others.
• Create and optimize ad campaigns, including keyword research, ad copywriting, audience targeting, bidding strategies, and ad creative development.
• Monitor campaign performance, analyze key metrics, and provide insights and recommendations for continuous improvement.
• Manage advertising budgets effectively, allocate resources strategically, and optimize spending to achieve campaign objectives.
• Conduct A/B testing and experimentation to identify the most effective ad creatives, messaging, and targeting parameters.
• Collaborate with internal teams, including marketing, creative, and analytics, to ensure alignment of advertising efforts with overall marketing objectives and brand messaging.
• Stay updated on industry trends, best practices, and emerging technologies in online advertising to drive innovation and competitive advantage.
• Track and report on key performance indicators (KPIs) and campaign metrics to stakeholders, providing regular updates and insights into campaign performance and optimization efforts.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• Proven experience in online advertising, digital marketing, or related roles, with a strong understanding of digital advertising platforms, tools, and technologies.
• Proficiency in Google Ads, Facebook Ads Manager, LinkedIn Ads, and other online advertising platforms.
• Strong analytical skills and ability to interpret data, analyze trends, and derive actionable insights to optimize campaign performance.
• Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams and communicate complex concepts to non-technical stakeholders.
• Results-oriented mindset with a focus on driving measurable outcomes and achieving campaign objectives.
• Creative thinking and problem-solving abilities to develop innovative advertising strategies and overcome challenges in a dynamic digital landscape.
• Certifications in Google Ads, Facebook Blueprint, or other relevant digital advertising certifications are a plus.

You can take a look at more experience-based job descriptions here.

How to hire an Online Advertising Manager?

Craft a compelling job description

Attracting top talent, whether entry-level or experienced, hinges on job descriptions that authentically depict the role and our organizational values. Beyond listing duties and requirements, our descriptions spotlight company values, team benefits, and career progression. Crafting descriptions that resonate with candidates aims to attract qualified individuals who share our mission, fostering a culture of excellence and innovation. Explore more Online Advertising Manager job descriptions. 

Discover qualified talent

Discovering relevant candidates is a critical aspect of the recruitment process, especially in today's competitive job market. Recruiters often face challenges in sourcing candidates who possess the right skills, experience, and cultural fit for their organizations. Traditional methods of candidate sourcing may not always yield the desired results, leading to extended hiring timelines and increased costs.

To address this issue, EasySource’s Candidate Discovery Module leverages advanced technology to identify and connect with qualified talent more efficiently. This innovative tool streamlines the candidate discovery process by tapping into diverse talent pools, including both active and passive candidates.

EasySource’s Candidate Discovery Module employs sophisticated algorithms and machine learning techniques to analyze candidate profiles, resumes, and online presence. By considering various factors such as skills, experience, education, and industry keywords, the module identifies candidates who closely match the requirements of the job role.

Candidate screening

Screening candidates is a crucial step in the hiring process to ensure that only the most suitable individuals move forward. Traditional methods often rely solely on keywords, potentially excluding qualified candidates or allowing irrelevant ones through. However, EasySource’s Candidate Screening Module revolutionizes this process through persona-based screening.

By mapping the ideal candidate profile based on job descriptions or prompts, EasySource identifies online advertising managers with the precise skills, profiles, and work experience needed for the role. This advanced screening method ensures that candidates are assessed based on relevancy, prioritizing outreach efforts effectively. By leveraging persona-based screening, recruiters can streamline the candidate selection process and focus on engaging with candidates who truly match the job requirements.

Assess candidates

Skill assessments can be used to ensure only qualified candidates get in and that the health of the talent pipeline is robust. They can also help in making faster hiring decisions without bias.

EasyAssess offers pre-built and customized adaptive skill assessments that validate Online Advertising Manager’s technical and workplace skills as well as personality traits. These pre-employment tests create a level playing field so that recruiters can build winning teams with qualified candidates from diverse backgrounds.

Interview candidates

Below are interview queries to elicit comprehensive responses:

I. Imagine you're a potential customer. Explain our product/service. 

II. Share your experience meeting targets. Did you achieve them? How did you fare compared to peers? 

III. Describe a skill you mastered. How did you accomplish it? 

IV. Recount a challenging situation and how you overcame it. 

V. What was the last intriguing topic you learned about?

For more interview insights, access our blog with 50 interview questions to hire an ideal Online Advertising Manager. Additionally, leverage EasyInterview for automated video interviews to discern candidates' suitability efficiently, aiding in quicker hiring decisions.

Engage candidates

Engaging candidates is pivotal in nurturing relationships throughout the hiring journey. It involves personalized interactions tailored to individual interests and motivations, ensuring sustained interest and commitment. EasySource's Candidate Engagement Module facilitates this process by delivering hyper-personalized messages across various channels.

By leveraging candidate data and insights, EasySource enables recruiters to craft messages that resonate with candidates' unique preferences and career aspirations. Through personalized communication, recruiters can demonstrate genuine interest in candidates, fostering stronger connections and encouraging active participation in the recruitment process.

Moreover, EasySource's Candidate Engagement Module automates outreach efforts, ensuring timely and consistent communication with candidates. This allows recruiters to maintain ongoing engagement without investing excessive time and resources. Additionally, the platform provides insights into candidate engagement metrics, allowing recruiters to refine their strategies and optimize their outreach efforts for better results.

Reference Verification Process

After shortlisting candidates, validate their work history and performance in previous roles. This ensures the authenticity of their claims and identifies areas for growth. Assess their teamwork skills and cultural fit crucial for collaborative roles.

Selection and Onboarding

Issue a comprehensive offer letter detailing position specifics like title, duties, salary, and benefits, along with the start date and any probationary period. During onboarding, acquaint the Online Advertising Manager with the company culture, values, mission, and product knowledge.

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