Social Media Manager Job Description Template

The role of a Social Media Manager is pivotal in enhancing brand presence and engaging with the audience with innovative and targeted content across social media platforms relevant to the product/ service. The Social Media Manager implements campaigns, analyses the performance, retrieves the data and adjusts the strategies to maximize the reach and engagement. The manager should also coordinate with the other departments to create a cohesive brand message. A Social Media Manager should be creative, a strategic planner, and should also have strong communication skills with expertise in digital marketing tools and analytics.

Use the following template to drive the visibility of your open roles. Make sure to add in aspects that will make your job description stand out from the rest and appropriate the details as per your budget. 

Social Media Manager Job Description

We are looking for a talented Social Media Manager to administer our social media accounts, here at [Company X]. You will be required to create original content in the form of text and videos. You will also be required to manage the posts and respond to followers. You have to cohesively stitch the company image for the target audience eventually achieving our marketing goals. You should ensure to keep up with the latest digital technology and social media trends to communicate the company's views creatively. The main metric by which your performance will be measured is through the levels of web traffic and customer engagement.

Responsibilities

• Perform research on current benchmark trends and audience preferences.
• Design and implement social media strategy to align with business goals.
• Set specific objectives and report on ROI.
• Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos, and news).
• Monitor SEO and web traffic metrics.
• Collaborate with other teams, like marketing, sales, and customer service to ensure brand consistency.
• Communicate with followers, respond to queries in a timely manner, and monitor customer reviews.
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures, and blog layout).
• Suggest and implement new features to develop brand awareness, like promotions and competitions.
• Stay up-to-date with current technologies and trends in social media, design tools, and applications.

Required Skills and Qualifications

• Proven work experience as a Social Media Manager or similar role.
• Hands-on experience in content management.
• Excellent copywriting skills.
• Ability to deliver creative content (text, image, and video).
• Solid knowledge of SEO, keyword research, and Google Analytics.
• Knowledge of online marketing channels.
• Familiarity with web design.
• Excellent communication skills.
• Analytical and multitasking skills.
• BSc degree in Marketing or relevant field.

Preferred Skills and Qualifications

• Master’s degree in Marketing, Digital Marketing, Internet Marketing, or a related field.
• Prior experience as a copywriter.
• Prior experience as a content manager.
• Experience with social media management tools like Buffer or Hootsuite.
• Strong organizational and multitasking abilities.

Salary:

$38,000 - $85,000 yearly

Work Hours and Benefits

This is a full-time position with the following benefits:

• Comprehensive medical, dental, and vision insurance.
• 401(k) with company match.
• Paid time off and holidays.
• Professional development and continuous learning opportunities.

Also read:

• How to Hire a Social Media Manager

Other relevant job descriptions:

Other relevant marketing job descriptions:

• Paid Marketing Manager
• Content Marketing Specialist
• Digital Marketing Executive
• Social Media Marketing Specialist

If you’re passionate about social media and digital marketing, we’d love to hear from you. Apply online today by submitting your resume and cover letter to [contact email] or visit our careers page at [company website].