Social Media Manager Job Description Template

The role of a Social Media Manager is pivotal in enhancing brand presence and engaging with the audience with innovative and targeted content across social media platforms relevant to the product/ service. The Social Media Manager implements campaigns, analyses the performance, retrieves the data and adjusts the strategies to maximize the reach and engagement. The manager should also coordinate with the other departments to create a cohesive brand message. A Social Media Manager should be creative, a strategic planner, and should also have strong communication skills with expertise in digital marketing tools and analytics.

Use the following template to drive the visibility of your open roles. Make sure to add in aspects that will make your job description stand out from the rest and appropriate the details as per your budget. 

Social Media Manager Job Description

We are looking for a talented Social Media Manager to administer our social media accounts, here at [Company X]. You will be required to create original content in the form of text and videos. You will also be required to manage the posts and respond to followers. You have to cohesively stitch the company image for the target audience eventually achieving our marketing goals. You should ensure to keep up with the latest digital technology and social media trends to communicate the company's views creatively. The main metric by which your performance will be measured is through the levels of web traffic and customer engagement.

Content Strategy & Execution

- Develop and implement a content calendar that aligns with business objectives.
- Create engaging, platform-specific content (such as videos and infographics) that resonates with target audiences.
- Collaborate with designers, writers, and influencers to ensure brand consistency.

Community Engagement & Growth

- Monitor conversations, respond to comments, and foster a strong online community.
- Utilize user-generated content and influencer partnerships to expand reach.
- Stay ahead of trends to keep the brand relevant.

Data-Driven Decision Making

- Analyze performance metrics (like likes, shares, and click-through rates) to refine strategies.
- Employ A/B testing for content formats, posting times, and ad performance.
- Align social media initiatives with broader marketing goals to drive conversions and sales.

Platform Management & Best Practices

- Maintain brand presence across platforms such as Facebook, Instagram, LinkedIn, Twitter, and emerging channels.
- Stay informed about algorithm changes to optimize organic reach.
- Ensure compliance with platform policies and brand guidelines.

Must-Have Skills

Hard Skills

- Proficiency in social media analytics tools (e.g., Sprout Social, Hootsuite, Meta Business Suite).
- Knowledge of SEO for social media, including hashtag and keyword optimization.
- Basic graphic design and video editing skills (e.g., Canva, Adobe Suite).
- Understanding of paid advertising on platforms like Facebook Ads and LinkedIn Ads.

Soft Skills

- Adaptability: Ability to modify strategies based on platform updates and audience feedback.
- Creativity: Skill in creating engaging and original content that aligns with brand identity.
- Emotional Intelligence: Proficiency in managing online communities and handling crises professionally.

Ideal Qualifications

A bachelor’s degree in marketing, communications, or a similar field is preferred, though not always necessary.

• 1-3 years of practical experience in social media management, whether in-house or at an agency.
• A demonstrated history of expanding social media accounts and boosting engagement.
• A portfolio showcasing successful campaigns that highlight content expertise.

Salary:

$38,000 - $85,000 yearly

Work Hours and Benefits

This is a full-time position with the following benefits:

• Comprehensive medical, dental, and vision insurance.
• 401(k) with company match.
• Paid time off and holidays.
• Professional development and continuous learning opportunities.

Also read:

• How to Hire a Social Media Manager

Other relevant job descriptions:

Other relevant marketing job descriptions:

• Paid Marketing Manager
• Content Marketing Specialist
• Digital Marketing Executive
• Social Media Marketing Specialist

If you’re passionate about social media and digital marketing, we’d love to hear from you. Apply online today by submitting your resume and cover letter to [contact email] or visit our careers page at [company website].