If the sales department is the revenue engine of an organization, the Sales Manager is the driver of this engine. A Sales Manager typically builds and leads a team of salespeople and sets the sales targets for the team and the sales quota to be achieved by each team member. Sales managers guide the team members and motivate them to achieve or exceed their sales quota. Successful sales managers have a deep understanding of the products or solutions that they sell, have excellent relationship building skills, adept at nurturing prospects and winning clients to meet and exceed their targets.

Use this sales manager job description template to advertize your open role and attract exceptional sales managers. Do customize this template according to the specific needs of your business unit, department, product or solution.

Sales Manager Job Description

At [Company X], our sales department is the revenue engine that acts as the bellwether for our industry. To drive this engine, we are seeking a high-performing Sales Manager who has a demonstrated history of exceeding their targets and leading a team of driven salespeople. The ideal candidates must have deep expertise across the entire sales cycle - generating high quality leads, building relationships with prospects, nurturing them and closing deals. The candidate should be a born leader, have a great ability to motivate and inspire others with their own performance and track record to build and maintain a high-performing team.

Roles and responsibilities

Create and implement strategic sales plans to achieve company objectives and footprint
Generate high quality leads, nurture prospects to closure and build strong relationships with clients
Hire, lead, mentor and motivate a team of sales representatives to meet and achieve targets
Identify market trends and analyze sales data to identify opportunities for growth and improvement
Work closely with marketing, product development and customer service teams to create a frictionless sales experience
Conduct regular performance evaluations and coach team members on how to effectively use sales tactics to close more deals faster
Communicate sales forecasts, revenue generated and pipeline created to the management team in monthly, quarterly and annual review meetings
Stay informed about industry trends, competitor activities, and emerging technologies to remain competitive in the market
Represent the company at industry events, conferences, and networking opportunities to promote our products and services

Required skills and qualifications

Bachelor's degree in Business Administration, Marketing, or a related field
Proven experience of 5-7 years in sales management, with a track record of meeting or exceeding sales targets
Strong leadership skills with the ability to inspire and motivate a team
Excellent communication and interpersonal skills, with the ability to build rapport and negotiate effectively
Strategic thinker with the ability to develop and execute sales strategies that drive results
Ability to travel at least 20% of the time