PPC Executive Job Description Template

In the digital marketing landscape, PPC Executives are instrumental in driving targeted traffic to websites, enhancing online visibility, and contributing to sales through effective paid advertising strategies. From crafting ad copy to analyzing campaign performance, PPC Executives of all levels ensure that every click counts towards achieving business goals. As we break down the roles from junior to senior levels, we highlight the evolving responsibilities and the depth of expertise required to excel in these positions.

Junior PPC Executive Job Description

Role Overview:

We are seeking a motivated Junior PPC Executive to join our digital marketing team. This entry-level position is designed for individuals with a foundational understanding of PPC campaigns who are eager to learn and contribute to our paid advertising efforts.

Responsibilities:

• Assist in the setup and management of PPC campaigns across various platforms (Google Ads, Bing Ads, etc.).
• Conduct keyword research and analysis to identify opportunities for campaign optimization.
• Monitor and report on campaign performance, including clicks, conversions, and ROI.
• Help create engaging ad copy and landing page suggestions to improve campaign performance.
• Collaborate with the PPC team to implement campaign strategies and optimizations.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• Basic knowledge of PPC advertising platforms and tools.
• Strong analytical skills and comfort with numbers.
• Excellent communication and organizational abilities.
• A keen interest in staying updated on PPC trends and best practices.

Junior PPC Executive Salary: The average salary for a Junior PPC Executive ranges from $35,000 to $45,000 annually. Salary figures are sourced from Glassdoor and Indeed, reflecting the most current data available.

Mid-Level PPC Executive Job Description

Role Overview:

As a Mid-Level PPC Executive, you will play a crucial role in developing and optimizing our PPC campaigns to drive traffic and conversions. This position requires a balance of creative and analytical skills to adjust campaigns based on performance data and industry trends.

Responsibilities:

• Plan, execute, and manage PPC campaigns across multiple channels, ensuring alignment with marketing goals.
• Perform detailed keyword research and competitive analysis to inform campaign strategies.
• Analyze campaign performance, identify areas for improvement, and implement changes to maximize campaign effectiveness.
• Collaborate with the content and design teams to optimize ad copy and landing pages.
• Stay ahead of industry trends and updates in PPC advertising to apply best practices to campaigns.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 2-4 years of experience in managing PPC campaigns with a proven track record of success.
• Strong understanding of Google Analytics, Google Ads, Bing Ads, and other PPC advertising platforms.
• Excellent analytical, problem-solving, and project management skills.
• Ability to work collaboratively across teams and communicate effectively.

Mid-Level PPC Executive Salary: The average salary for a Mid-Level PPC Executive is between $45,000 and $60,000 per year, based on data from Glassdoor and Indeed.

Senior PPC Executive Job Description

Role Overview:

We are in search of an experienced Senior PPC Executive to lead our paid search strategies. This senior role involves overseeing all aspects of our PPC campaigns, from strategy development to execution and optimization, to drive maximum ROI.

Responsibilities:

• Develop and implement comprehensive PPC strategies to meet and exceed business objectives.
• Lead and mentor a team of PPC specialists, overseeing campaign management and performance.
• Conduct advanced keyword research, competitor analysis, and audience segmentation to optimize campaign reach and impact.
• Manage significant PPC budgets, allocating spend efficiently across campaigns and platforms.
• Collaborate with senior marketing leadership to align PPC strategies with broader marketing goals and objectives.

Requirements:

• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• 5+ years of experience in PPC campaign management, with a strong focus on strategy and analytics.
• Expert knowledge of PPC platforms, tools, and analytics software.
• Demonstrated ability to lead and inspire a team of digital marketing professionals.
• Exceptional analytical, strategic thinking, and communication skills.

Senior PPC Executive Salary: The salary for a Senior PPC Executive typically ranges from $60,000 to $80,000 annually, but can exceed this range based on experience, location, and company size. Salary information is sourced from Glassdoor and Indeed.

PPC Executives play a critical role in the success of digital marketing efforts, managing campaigns that directly contribute to a brand's online presence and sales performance. As professionals progress from junior to senior levels, their responsibilities expand from campaign execution to strategic planning and leadership, highlighting the importance of PPC expertise in driving digital marketing success.

To attract the best talent in this competitive field, companies must offer competitive salaries and opportunities for growth and development. Staying informed about industry salary standards and trends is essential for both employers and candidates to ensure fair and motivating compensation packages.

Note: Salary figures provided are estimates based on available data and may vary due to factors such as geographic location, industry, and company size. For the most accurate and up-to-date salary information, consulting industry-specific salary surveys or professional salary databases is recommended.