Paid Marketing Manager Job Description

In the world of digital marketing, the role of a Paid Marketing Manager is crucial for driving targeted traffic, increasing brand visibility, and maximizing return on investment (ROI) for businesses. Crafting a comprehensive job description tailored to this role is essential for attracting qualified candidates who possess the necessary skills and experience to excel in the position. 

So, here we have outlined the job descriptions for fresher, mid-level, and senior Paid Marketing Manager roles, along with their respective responsibilities, qualifications, and salary compositions.

Junior paid marketing manager job description and salary composition

Job Title: Paid Marketing Coordinator (Fresher)

Duties and responsibilities of Paid Marketing Manager

- Assist in the execution of paid marketing campaigns across various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
- Conduct keyword research, ad copywriting, and A/B testing to optimize campaign performance.
- Monitor campaign budgets, performance metrics, and KPIs to ensure alignment with business objectives.
- Support the development of landing pages and ad creatives that drive engagement and conversions.
- Collaborate with cross-functional teams to coordinate campaign launches and promotions.
- Stay updated on industry trends and best practices in paid marketing.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field.
- Strong analytical skills with attention to detail.
- Excellent communication and teamwork abilities.
- Basic understanding of paid marketing concepts and platforms.
- Proficiency in Microsoft Excel and Google Analytics is a plus.

Salary Composition: Entry-level Paid Marketing Coordinators typically earn between $40,000 to $55,000 annually.

Also read: Things to Consider When Hiring a Marketing Manager?

Mid-level paid marketing manager job description and salary composition

Job Title: Paid Marketing Manager (Mid-Level)

Duties and responsibilities of Paid Marketing Manager

- Develop and execute paid marketing strategies to drive traffic, leads, and sales across digital channels.
- Manage end-to-end campaign execution, including budget allocation, targeting, and performance optimization.
- Conduct in-depth audience research and segmentation to target specific customer segments effectively.
- Analyze campaign data and metrics to identify trends, insights, and areas for optimization.
- Collaborate with creative teams to develop compelling ad creatives and landing pages.
- Mentor and train junior team members to enhance their paid marketing skills.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field.
- 3+ years of experience in paid marketing with a proven track record of managing successful campaigns.
- Proficiency in Google Ads, Facebook Ads Manager, and other paid marketing platforms.
- Strong analytical skills and proficiency in data analysis tools such as Google Analytics.
- Excellent project management and leadership abilities.

Salary Composition: Mid-level Paid Marketing Managers typically earn between $60,000 to $80,000 annually.

Also, know about, Paid Advertising Specialist

Experienced paid marketing manager job description and salary composition

Job Title: Director of Paid Marketing (Senior)

Duties and responsibilities of Paid Marketing Manager

- Develop and implement a comprehensive paid marketing strategy aligned with overall business goals and objectives.
- Lead a team of paid marketing specialists and managers, providing strategic direction, guidance, and performance evaluations.
- Oversee budget allocation, forecasting, and ROI analysis for paid marketing initiatives.
- Collaborate with executive leadership to define KPIs, track performance, and optimize paid marketing investments.
- Stay abreast of industry trends, emerging technologies, and competitor activities to maintain a competitive edge.
- Act as a subject matter expert on paid marketing, providing strategic insights and recommendations to key stakeholders.

Qualifications:

- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- 7+ years of experience in paid marketing with a proven track record of leading successful campaigns.
- In-depth knowledge of paid marketing platforms, algorithms, and best practices.
- Strong leadership, strategic planning, and stakeholder management skills.
- Excellent communication and presentation abilities.

Salary Composition: Senior-level Directors of Paid Marketing typically earn between $100,000 to $150,000 annually.

In conclusion, crafting a detailed job description for Paid Marketing Manager positions is crucial for attracting top talent in the digital marketing field. By clearly outlining the roles, responsibilities, qualifications, and salary compositions for each level of expertise, recruiters can effectively communicate their expectations and attract candidates who are best suited for the role. 

Additionally, leveraging tools like EasySource can streamline the recruitment process by providing access to a pool of qualified candidates and automating outreach efforts, ultimately saving time and resources for recruiters. With the right job description and recruitment tools in place, businesses can build a high-performing paid marketing team that drives results and contributes to their overall success.