Marketing Manager Job Description

A Marketing Manager is often responsible for creating, executing and maintaining marketing plans for an entire organization or their products, services, brands and lines of business to build awareness, attract potential customers and retain existing ones. They conduct market research, define market segments to target and positioning. They prepare the marketing budgets and expected ROI along with pricing strategies to achieve business goals. They work closely with sales, product development, and finance to align marketing initiatives with overall business goals.

Use this marketing manager job description template to advertize your open role and attract accomplished marketing managers. Do customize this template according to the specific needs of your marketing department.

Marketing Manager Job Description

At [Company X], we create products and services that make people feel good and create a sense of joy and belonging towards us. We are looking for a Marketing Manager who can do this and more. The ideal candidate must be adept at developing and executing large marketing campaigns, meet ROI goals, manage a team and inspire the team members to deliver incredible campaigns. The keys to success for this role include managing day-to-day marketing activities, strategizing for the long-term while meeting tight deadlines.

Roles and responsibilities

Identify target segments, define positioning and create marketing plans with specific objectives across print, outdoor, events, digital and other media channels
Conduct marketing research, analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Work with internal and external stakeholders to create compelling briefs and campaigns across all advertising and communication platforms
Spearhead the development and execution of multichannel campaigns across the customer lifecycle ensuring consistent messaging across all touch points to maximize impact
Build and manage superior content and processes to enable internal stakeholders to create outstanding sales and customer support experience
Manage the marketing budget by identifying effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Extract key insights from existing campaign data for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics to senior leaders

Required skills and qualifications

Demonstrated track record of 5-7 years in developing and executing successful marketing plans and campaigns
Outstanding verbal and written communication skills
A great sense of aesthetics and a love for great copy and witty communication
Comfortable working with numbers and making sense of metrics
Solid knowledge of web analytics (eg: Adobe Omniture, Google Analytics), CRM (eg: Salesforce, HubSpot) and marketing automation tools (eg: Marketo, Pardot, CleverTap)