A Complete List of Sales Assessment Tools to Hire the Best Sales Professionals

When it comes to recruitment, the success of any organisation is largely dependent on its ability to assess and hire the right people for the right job, especially the purple squirrels in sales who will act as the foot soldiers in propeling the brand forward. With the ever-changing customer needs, expectations, rising competition, sales function needs the topmost players now more than ever. As recruiters and HR managers, you are constantly looking for the best salespeople to meet your start-up, or your corporate’s business goals.

While this can be daunting, you’re not alone. We’re here to guide you through a list of innovative assessments that can take the worry off your shoulder, assess all potential candidates for stellar sales qualities you’re looking for and fetch the best results in the shortest turnaround time, thus cutting your hiring cycle by half. Keep reading to know more.

Why Do You Need a Sales Assessment Tool Anyway?

A sales assessment tool is an invaluable tool that can help you spot exemplary sales talent for your sales team. It eliminates any halo or horn effect, takes bias out of the equation and shows you actionable data about the test-takers’ suitability for the role. In other words, it can give you an insight into the skills, domain knowledge, traits and experience of potential hires, helping you make sure you choose the unicorn from the masses.

The best sales assessment tools will provide you with valuable insight into a candidate’s sales potential. It can assess their ability to think strategically, their understanding of customer needs, their ability to handle pressure, familiarity with technology, resilience to meet targets, domain expertise, presentation skills, negotiation, persuasion, awareness of trending concepts, and their overall sales skills. This information can help you find the right people quickly and easily, thus saving you time and money.

Not only for incoming candidates, sales assessment tools can also help you identify the high performing, high potential salespeople in your own team. By evaluating their current level of knowledge, comparing with their performance over time, you can see which employees are consistently delivering results. This can be invaluable in helping you build a learning and development calendar, plan succession planning, identify need for performance counseling etc.

By deploying sales assessment tools, you can understand the success of your current sales strategy and identify areas where you can make improvements. This can help you refine and improve your sales process, resulting in increased sales and profitability.

How to Choose the Best Sales Assessment Tool For Your Business?

It's essential to consider your business’ goals and priorities before buying a tool. If you’re a startup looking to set the foundation with a strong sales team, you need a tool that offers a vast library of ready-made tests for you to choose from.

If you already have a sales team and are looking to expand, you probably have a set of expectations from the potential hire and would want to include some specific questions that determine suitability to your organisation. If you’re an established company, you might look for a tool that gives you high end data, offers complete customisation and offers high quality candidate experience to your hires. Knowing the goals of your organization will help you narrow down the selection process and make the best choice for your business.

Next, you'll want to consider the features of the sales assessment tool. Does it include tools for reporting and analytics? Does it offer customizable questions to better assess talent? You'll want to make sure that the tool you choose is comprehensive and includes features you want at the moment, and also has capacity to scale.

It's only wise to think about cost as well. While the best sales assessment tools can be expensive, it's important to remember that the cost of a tool can be offset by the time saved when you're able to more accurately assess talent.

Finally, you'll want to consider customer service and support. The best sales assessment tools will provide ongoing support and training to ensure that you and your team are able to make the most of the tool.

Top 7 Sales Assessment Tools to Hire the Best Talent

Here’s a curated list of sales assessment tools that come with an array of features you can choose from.

1 Hire Quotient

Hire Quotient, with its multi-thronged approach, science-backed tests, in-depth assessment and a competence-centric model to acquire sales talent, is the only tool you need to pick the best sales people, across all designations, for all business types.

Based on your needs, you can pick and choose what skill sets you want to hire, Hire Quotient has a package dedicated for it. Hire Quotient has partnered with thought and industry leaders in business, sales, marketing and technology, such as Hubspot, Salesforce and Zoho to curate highly technical, laser sharp, comprehensive questions that aim to assess the overall aptitude and proclitivies of your candidates.

For overall sales proficiency and aptitude, tech savviness, ability to handle data, exclusive tests for entry, mid and high level positions such as account executives to managers to vice presidents etc, niche skills within the sales function such as customer support, telemarketing, sales coordination etc are present in the Hire Quotient’s comprehensive array of sales assessment tool packages.

Within each of these packages, Hire Quotient has embedded questions that test the core competencies required for each role and function. This way, you can go for exactly what your organisation needs and not buy a tool that makes you compromise on features to provide value for your money.

Aside from offering top class sales assessment tool, Hire Quotient also brings to the table a high powered AI talent search tool, has an in-built job description generator to create stunning posts to attract talent and a unique ROI generator to gauge your progress with respect to hiring.

Bagging 4.9 out of 5, Hire Quotient is a star sales assessment tool to have in your kitty.

2 Hire DNA

Also receiving 4.9 out of 5, Hire DNA is a similar alternative to Hire Quotient, offering similar yet different features.

Hire DNA offers assessment for only core sales positions in the individual contributor capacity and leadership roles and doesn’t support other ancillary sales roles that are crucial to meet sales targets. Hire DNA’s crowdsourcing and referral program creates a wide sales professionals network on the platform so you can choose who fits your candidate persona the best.

Hire DNA has partnered with leaders in candidate assessment, such as Objective Management Group to provide straight forward, accurate assessment results with insights to sales candidates. Providing sales hiring, pre-employment assessments, team development evaluations, individual performance, sales leadership assessment, sales process and systems evaluation tool, the brand offers a wide spectrum of features for their customers.

3 Sales Fuel

Sales Fuel gets 4.0 out of 5 as a sales assessment tool for businesses.

Sales Fuel is more of a talent enrichment tool, which assesses candidates’ potential and carve out a roadmap for stellar talent in your company and reveal internal candidates’ capability to fill an open position, while gauging every minute personality trait of candidates, which can help you make hiring decisions.

Known for excellent candidate insights and hiring analytics, Sales Fuel helps you tailor your hiring strategy based on the results you get.

Since sales function is highly people-centric, Sales Fuel tests your candidates on various aspects of their mindset, in terms of professional, motivational, behavioral, critical thinking and sales mindset, under which a whole spectrum of traits are studied.

Sales Fuel can be integrated with any HR Management System you might have in place.

4 Merittrac

Offering support mainly for SMEs, agencies and enterprises, Meritttrac is an assessment tool that can support critical aspects of the sales function. The tool has over 350 assessments spanning over different domains, of which sales is a crucial domain.

Under sales, there are several layers in assessment, in terms of sales assessment, sales personality test, sales competency test, sales aptitude test, examining nitty gritty of the selling function such as cross selling, client engagement, critical thinking etc.

As a popular sales assessment tool, Merittrac enables high volume hiring through seamless assessment tools, offers custom tests that help you curate those in line with your job descriptions and quickens the hiring process overall.

Apart from the core sales skills, Merittrac also offers to test the general mental ability and emotional intelligence of candidates.

5 Test Gorilla

Test Gorilla gets a sterling 4.2 out of 5. Known for its long standing assessment tools that have the potential to withstand and effectively manage high volume hiring and assessment of complex skill sets.

But, the range of sales domains Test Gorilla covers is restricted to only a few namely, outside sales, selling B2B products through outbound sales where the scope of work is to qualify leads, manage prospects and ensure successful closing of sales.

Negotiation, persuasive speaking, assertive communication, confidence, overcoming challenges and successful closing are tested in their sales assessment tool.

Apart from the sales assessment tool Test Gorilla has a vast library of other skills which can come in handy for your business. To test out their functionalities, Test Gorilla offers free first 10 tests, to ensure you are satisfied with their brand and would like to go further.

6 Mettl

Mettl’s Sales Profiler Test, hailed at 4.4 out of 5, is a renowned sales assessment tool that delves deep into personality traits of the candidates and determines their suitability to the role. The test can be customized to meet the specific requirements of the organization, including industry (retail, automobiles, IT etc), product, and target audience.

Mettl’s sales profiler test features automated scoring, providing instant feedback on a candidate's performance and enabling fast and efficient evaluation. Backed by research and validated against real-world sales performance, the test/tool ensures accuracy and reliability.

As all good sales assessment tools Mettl’s Sales profiler test provides detailed reporting, including strengths, weaknesses, and areas for improvement, to inform the hiring decision.

Worry not if you have a complex ATS or HRMS. Mettl’s sales profiler test integrates easily with most applicant tracking systems and recruitment platforms, for a seamless and streamlined experience.

Although features available are diverse, the pricing is too high for small businesses and bootstrapped start-ups to afford.

7 PMaps Test

The PMaps Test is an exclusive tool designed to assess the personality attributes and domain expertise of sales personnel. Core traits required for the role such as perspective taking, positivity, motivation and ambiversion are checked extensively, during the tests.

These competencies are tested through situational judgement tests and in-basket assessments via 20 minute online tests that fetch accurate, insightful data for you to hire the purple squirrel.

These tests can be customised for freshers, moderately experienced, mid level and senior level candidates in the sales function. Trusted by international clients all over the world, PMaps Test is a viable tool for businesses of all sizes.

Now that you’re armed with the information to take on successful sales assessment tools for your corporate or start-up, what are you waiting for? Get the ball rolling, determine must-haves in your dream team and get in touch with Hire Quotient, the best sales assessment tool for your dream sales team.